Emoji Advertising

Title: Is Emoji Advertising The Next Big Thing?

H1: How Emoji Advertising is Being Used in 2021

Keyword: emoji advertising

LSI Keywords:

Meta Description: Emojis could be an important part of advertising in the future. Learn how emoji advertising has been used and how you can innovate with emojis.

H1: How Emoji Advertising Is Being Utilized

The world of marketing is fast-paced and ever-changing. Any good marketer is always putting new tools in his toolbox, and anyone who wants to have a successful business will want to be early to catch new trends, and to have relevant marketing campaigns and tactics. One of the most recent trends in the world of marketing is Emoji Advertising.

H2: Emojis Today

Emojis are small pictures that display emotions or objects that fit into lines of text and are used as a character. People use emojis to communicate their emotions with their posts or text, use emojis as slang, and use emojis just to make posts more interesting. Emojis are used very frequently, adweek.com found that 63.9% of people use emojis at least several times a week and only 7.6% of people use emojis once a year or less. Adweek.com also found that the significant majority of people under 35 use emojis regularly. Emoji advertising is relevant advertising.

H2: Using Emojis

Businesses can and should utilize emoji advertising in their campaigns because emoji advertising adds a new level of variety to your social media and email marketing. By adding emojis to your tweets, you can increase engagement by 25%. E-mail marketing campaigns also have much to gain from incorporating emojis. By adding more formal emojis, can help break up longer documents and help maintain the reader’s attention. Also, visuals help the brain retain information and are more likely to draw attention than pure letters. Just think of how many advertisements go out of their way to hold your attention with everything they’ve got.

H2: Getting Creative

Don’t be afraid to get creative with your emoji advertising. In 2015, dominos used emoji advertising to great success by allowing certain customers to place orders through Twitter with certain emojis, and the World Wildlife Fund created emojis of endangered animals to raise awareness of these animals being an endangered species and encourage donations to WWF every time those emoji tweets were retweeted.

And don’t forget that emojis are a part of pop culture today. One of the most successful uses of emojis as a form of advertisement came from Deadpool’s marketing team. What started as a joke in the cast group chat turned into a very successful billboard campaign. Deadpool’s marketing team advertised the release date with three emojis on a billboard and bottom text that said “In theaters Feb. 12” and it worked with Deadpool’s target audience and got people talking and tweeting about the movie.

The moral of the story is, don’t limit yourself.

H2: Kraus Stays Current

Kraus Marketing firmly believes in staying current with the world of marketing and utilizing every form of advertising that we can. Our innovative culture depends on being innovative in our work to be able to deliver the best results for our clients. We are proud of our creative portfolio and can’t wait to add Emoji Advertising to our toolbox. If you’re looking to learn more about what emoji advertising can do for your business, contact us.