Digital Marketing Strategies to Increase ROI

January 2021

Title: Digital Marketing Strategies to Increase ROI in Florida

H1: # Digital Marketing Strategies that You’ll Actually See a Return On

Keyword: digital marketing strategies

LSI Keyword: digital marketing strategy, what is digital marketing strategy

Meta Description: A list of digital marketing strategies that will give you strong returns on your investment and produce business.

H2: Digital Marketing Strategies

Kraus Marketing knows the importance of digital marketing strategies in the Digital Age. Today, the internet is the new public square. A business can now exist solely online without so much as a storefront, people socialize on the internet, shop on the internet, get news and research through the internet, everything is on the internet now. By properly utilizing a good marketing agency, your business can become exponentially more successful by implementing good digital marketing strategies that give a positive return on your investments into these campaigns. However, without strategy and tactics, businesses are wasting their money. Any professional digital marketing agency worth your money doesn’t just “wing it”. Here are some easy steps in figuring out what to look for when you are serious about investing in your digital marketing.

H2: Measure Measure Measure!

It can’t be emphasized enough; a good marketing agency will give you metrics on how successful the digital marketing campaigns were. The success is easy to record with most of the metrics built right into the websites, or by attaching Google Analytics to certain pages. Good digital marketing strategies will be self-evident when our clients receive their metrics. They will illustrate conversion rates, the number of people reached by our posts and emails, how many people interacted with a post, how many people bought items from your website, etc. Kraus always provides comprehensive metrics to our clients. If a company does not provide you metrics as the campaign runs, drop them because they’re wasting your time and money if you don’t have any idea how effective their campaign was.

H2: Email Marketing

When people think of digital marketing strategies, they usually think of social media; and rightfully so because social media is a huge part of digital marketing strategies, but email marketing is often overlooked. Email marketing is simply when you have people sign up for your email lists in exchange for something else, such as a coupon, offering them updates on sales, or just sending them your latest blog. This is excellent because you have a close form of contact with your customers, you provide an incentive for them to maintain their email subscription which makes them more brand-loyal to you, and email marketing generally has a very high open rate when campaigns are rolled out.

H2: Specific Social Media

No digital marketing strategy would be complete without Social Media. Everyone is on it, it doesn’t cost too much, it can grow organically as well as by a paid ad campaign, it’s a good investment, with proper research. The biggest pitfall there is in social media marketing, whether you are doing it yourself or hiring professionals is to have a random social media presence. Every social media platform is different and needs to be utilized appropriately. Some websites like Facebook, YouTube, and LinkedIn are content-driven. People put a lot of time into the things they say, and people tend to read the posts more. Instagram, TikTok, and Snapchat are very visual platforms and Twitter is often driven by the number of posts rather than quality. Not every social media platform is the right fit for your business. A company that teaches people how to use computers should have a strong YouTube presence to make tutorials on, a nightclub would be better suited for Instagram rather than LinkedIn, certain social media platforms have different demographics too. Facebook has very well-rounded age demographics, Snapchat is used heavily by younger people. Depending on who your target audience is, one will be better than the other. In short, a business should focus their social media strategy on platforms that are conducive to their brand, rather than going to the most popular platforms or over-diversifying into too many platforms because each platform takes a piece of your marketing budget.

At Kraus Marketing, we focus on creating the best digital marketing campaigns that are the right fit for our clients. Contact us today!