Joe The Ad Man

Maximizing Your Voice Searches in Tampa
January 2021
Title: Maximize Your Voice Search Strategy in Tampa, FL
H1: Voice Search Strategy & Optimization for Your Florida Business
Keyword: voice search strategy
LSI Keyword: voice search optimization, how to optimize for voice search
Meta Description: For people who are curious to learn about voice search strategy, and how it can help improve their business.
H2: Voice Search
The first-mover advantage is when those who were early to adopt the next big innovation have when the innovation takes off and others are scrambling to catch up. Think of the internet, developing economies, electric vehicles, and most recently, Voice Search Optimization. Voice Search is the ability to ask your phone, or Smart Home questions and it gives you an answer. It’s essentially a Google Search, and thus, Voice Search technology is a new platform for search engine optimization that Kraus Marketing is excited to have available.
H2: Why It Matters
The Technology for Voice Search has been around for a while, several years ago, people would ask Siri questions and she would give you a Google article or provide a brief statement; that being said, the technology was not very comprehensive in the beginning, yet with new developments like Amazon Alexa, the technology has been advancing rapidly over the past few years and is now available in over 100 languages.
The more advanced Voice Search Technology becomes, the more people use it, you can see exactly how much Voice Searches are growing by clicking the link here. The great news for businesses is that there are ways for you to optimize your business for voice search just like in Google search engines.
H2: The Characteristics
Before we dive into how to optimize for voice search, it’s important to know some of the characteristics of voice searches.
Here are some statistics. The majority of people running daily voice searches are between the ages of 25 and 49. Voice searches are very helpful when people are multi-tasking, or when they are driving. The majority of voice searches from smart-speakers are done to research and buy products, and 55% of people visit the business website or call the business after they search a business on their smart speaker. Knowing how to utilize this information will give businesses a helpful advantage in bringing you, customers.
H2: Voice Search Strategy
To have a comprehensive voice search strategy, the first thing required is to know how the systems work. Be sure you get familiar with the algorithm or reach out to experienced agencies like Kraus Marketing to optimize for voice search. Some things have not changed between traditional SEO systems and voice search technology; it’s all about keywords. Know what words people use when they search for products or services that your business provides. Be sure to utilize software that can help you track your voice search results, it doesn’t matter how good a strategy might be, it’s useless if you don’t have any ability to gauge its success. And don’t forget to set goals for your voice search optimization campaigns!
H2: Voice Search Optimization
On to tactics. First of all, a voice search and a google search do not use the same language. Voice searches are much more conversational. For example, data entered into a google search will probably look like “minimum chicken temperature”, but voice searches will have something like this entered, “Hey Siri, what temperature do I need to cook the chicken too?” Not only is the Voice search more thorough, but it’s also more human. If you want to know how to optimize for voice search, you need to know how people are going to search for your product through those platforms.
The best way to have voice search engines pick up your website is to have a FAQ page. This is a fantastic page to have because one page can contain a list of questions that your target audience is asking and at the same time host the answers that they’re looking for. People who use voice search generally would prefer a quick answer, like in a conversation.
Lastly, don’t forget about long-tail optimization. Long-tail keywords are key phrases rather than keywords. For example, a keyword is “Covid Symptoms” whereas a long-tail keyword would be “What are the first Covid symptoms you will notice?” Specializing in long-tail keywords will help advance your campaign because people who use voice searches are much more likely to use phrases rather than a few words. Doing the right research to see what phrases are used for voice searches are the same as researching the keywords for Google Searches.
H2: Remember, if you’re new to the world of digital marketing, or are looking to expand your digital presence, Kraus Marketing is a fantastic place to start. Kraus Marketing believes in attaining key advantages for our clients like voice search optimization so that our clients can succeed and have every opportunity to create new business for themselves. Learn how Kraus Marketing can help your business thrive! Contact us here!