Minimalist Logo

Title: Is A Minimalist Logo Right for You?

H1: Although Popular, Is a Minimalist Logo Right for Your Brand?

Keyword: minimalist logo

H2: “What Happened to Mr. Pringle?!” “What brand is this?” “I never saw this logo before!” It seems like a lot of people have been saying that lately; that’s because the latest trend in branding and graphic design has been minimalist logos.

H2: Minimalist Logos are becoming more popular. Why is that?

Minimalist Logos are a modern take on logo designs that feature less detail and artwork involved in the logo. This is done because companies want to optimize their logo. The goals of a logo are always the same. To represent your brand, be memorable and eye-catching. Companies have been experimenting with minimalist logos lately because they want to be relevant and want compelling logos.

The minimalist logo trend has been met with a mixed reception. Some customers find it enjoyable because it is modern, more streamlined, the minimalist logo might have replaced a bad logo, etc. Some people have been disappointed by the minimalist logos because they are perceived as lacking character and personal touch. Others are disappointed because the redesign departed from the original design so much that it ruined the brand recognition that had taken so long to create and maintain.

H2: All good marketing starts with asking good questions, so when considering a logo redesign, it’s vital to assess your brand first. Ask yourself:

Is a logo redesign right for you?

If you do need to redesign your logo, what do you want to communicate with?

Who are your customers? What will work on them?

H2: No matter what your goals are for your logo, Kraus Marketing has the knowledge and tools to help you achieve success and to achieve your marketing goals. Contact us to learn how we can help you make your logo precisely what you need.