Tampa Marketing Tactics

January 2021

Title: Social Media Agency: Tampa Marketing Tactics

H1: Social Media Agency in Tampa Shares # Best Practices

Keyword: social media agency tampa

LSI Keyword: tampa social media marketing company

Meta-Description: Kraus Marketing is a new Tampa social media agency that can implement effective marketing tactics for your business.

As our world grows more digital every day, business migrates to the internet as well. Not that many years ago, a company's internet presence was limited to a website, and today a lack of social media presence is detrimental to a business. Even if a business is doing well without a digital presence, that business is still missing out because that business limits itself to one location. Think of all the potential customers that a business could be gaining from a fantastic digital presence. Strong digital marketing helps people do business and create sales during the ongoing Pandemic as well, helping businesses stay afloat, which is why outsourcing your digital marketing to a social media agency is a wise investment.

H2: The Importance of Social Media Today

First of all, social media is BIG! Facebook has 2.8 Billion users, Instagram has One Billion users, those little guys like Twitter only have 330 Million users. Not having a social media presence today, is like not having a storefront ten years ago. All of these websites have specific algorithms, different demographics, with different capabilities. It's a big digital world, if someone doesn't know too much about social media, your head will spin a little bit, so outsourcing to social media specialists lets businesses gain access to these digital markets while leaving entrepreneurs more time to focus on running your business.

H2: Benefits of Social Media

A fantastic aspect of social media is that it is so easy to advertise to the right people. If a business bought a billboard in Tampa, that business has no control over that billboard, just hoping the right people are going to drive past that billboard on their way to work. A social media agency in Tampa, lets businesses advertise to exactly who they want to sell to. Digital advertisements can be placed for people in the Tampa location. Let's say you wanted to reach Tampa's 18-30-year-old population for your new restaurant and night-club, the best way to reach those people would be through social media, because that's where young people are, and your advertisement will be placed consistently with that demographic. On social media, it's easy to find your niche.

Social media is a level playing field. It doesn't cost that much to create compared to traditional advertising, and since digital marketing can be controlled, the advertisements run by a social media agency in Tampa can do just as well as advertisements from Fortune 500 companies. The local agency can easily do better, because the local agency knows the city and the surrounding area, and can create more relevant advertisements that pertain to your targeted area. Social media is a friend of small business.

Since social media gives the entrepreneur so many options, a business can reap special benefits from its campaigns. Some businesses just want to put the bug in people's ear, and that's very doable with paid ad campaigns, advertisements can show up in a target audience's feeds the same day. However, social media has an even greater advantage than affordable advertisements, and that advantage is community. People can engage with a page on social media, scroll through posts, read blogs, comment, like, share, etc. Each social media page can be a forum between a company and their consumers, this is the true game-changer of social media, and when pages interact with their base, it creates a sort of relationship between the two of them, creating stronger brands as well. In some cases, having fewer followers with higher engagement is better for the business than vice versa. 

H2: Invest in Your Marketing

It's easy to see how a social media agency in Tampa can easily take a business well beyond where it was before, but these are strange times after all, and many businesses are risk-averse at the moment and are looking to save money. Spending money on marketing may not seem very necessary at the moment. Rest assured, investing in good marketing is a wise investment. Marketing is a very broad term, but it is always good to invest in it. Marketing makes sales happen. It drives new business, maintains the current business, and gives a company perspective on where a company is, where it's going, where it wants to go, and how the company can reach those goals. Statistics show that digital marketing and email marketing offer high returns on investment.

H2: Why Kraus

Now that you know how important a social media presence is, I can't recommend Kraus Marketing enough. Kraus Marketing is the perfect social media agency in Tampa Florida, offering unique benefits that will help your business.

Kraus Marketing is a Boutique Agency, offering a variety of digital services such as social media marketing, email marketing, branding, search engine marketing, and website design. Boutique agencies offer all the services of large agencies, with responsiveness and organic small business culture that fosters creativity. Kraus Marketing is a small business that understands what smaller businesses go through, so our clients share in the ups and downs of our clients as well because we've been there too. Kraus Marketing is an award-winning company with creative and success-driven culture. We win when our clients win. To learn more about us, contact us!